Based in Miami, Issy Francis‑Baum is a dynamic British model and digital creator, known for her effortlessly cool style and standout presence both on and off the camera. With a unique blend of high-fashion edge and laid-back charm, Issy has quickly established herself as one of the most exciting young talents in the fashion space. Equally at ease in front of the lens and on social media, Issy has cultivated a loyal audience across Instagram and TikTok, where she shares fashion, beauty, and behind-the-scenes moments from life as a working model. Her influence and aesthetic have made her a go-to for Gen Z–focused campaigns that blend fashion credibility with real-world reach. A rising star in the fashion world, Issy has since been featured in high-profile campaigns, even gracing the iconic Times Square billboards.